Social Networking – Does it really sell books?

Fab post by Lizzie Lamb about the use of social media by authors. Lots to think about! Thanks Lizzie 🙂

Lizzie Lamb

IMG_0952Any teacher will tell you that some children get a new concept first time. But for most children a new concept has to be presented in a number of different ways before they gain full understanding. This is referred to as ‘the spiral of learning’ (i.e presenting the same piece of information in as many visual and kinetic forms as possible. This is just as true when we are attempting to bring our novels to the attention of agents, publishers and readers.

Consciously or unconsciously we are applying a method known as The Reticular Activating System.

Pay attention (!) Here’s the science part – The Reticular Activating System acts as a filter for all of the sensory inputs we receive. It decides what is and is not important and what we need to pay attention to. Otherwise, we would suffer from information overload. The ‘filter’ sits between the subconscious and…

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